"You better bring that box of cereal home," my friend Annelies said, looking at me over the rim of her glasses. "That cereal isn't even available in California yet." Her company, Attune Foods, had just released a new gluten-free buckwheat and hemp cereal and generously donated hot-off-the-line boxes at the conference we'd both attended.
I sat cross-legged on the floor, looking defeatedly for any and all remaining spare compartments and air pockets in my suitcase. Over the previous couple of days we'd both amassed quite a mountain of samples, handouts, and freebies. I was determined bring it all home without having to check a bag (I _abhor_ checking bags!).